Blog

Trade fairs

17 April 2026Outreach

Successful trade fair outreach: how companies win qualified leads at international trade fairs

How companies win qualified leads at international trade fairs: clear target groups, the right language, consistent terminology and a structured follow-up.

18 March 2026Communication

Brazil as partner country of HANNOVER MESSE 2026: opportunities for international business development

What Brazil’s role as partner country of HANNOVER MESSE 2026 means for international business development: visibility, communication in Portuguese, preparation and follow-up.